How to find your Niche - for your Knitting or Crochet business

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Have you ever wondered how to find your niche for your knitting or crochet business? Or do you wonder why you even need a niche for your knitting or crochet business?

A niche helps you stand out from the crowd, attract the right audience, and therefore build a strong business with focus and purpose.

And in today's competitive market, with increasing numbers of small creative businesses, it's crucial that your business has a really focused niche.

So, if you love to design all the things, and often worry that narrowing down your options will limit your business growth, then read on.

In this post, I’ll explain what a niche is (and what it isn’t), why it helps you as a designer, and finally, how to start finding the right niche for you.

After reading this post, and working through the tasks that I've set, you'll then have a clearer idea of what a niche is, and most importantly, how to find your own specific niche.

text overlay post: find your niche for your knitting or crochet business, showing images of crochet granny stitch

And, if you want to go a little deeper and start finding your niche, I have created an invaluable printable workbook that you can buy, to help you decide on the best niche for you and your business. And best of all, it's free. Scroll down for the link, which is at the end of this post.

What is a Niche?

If you're a knitting or crochet designer looking to grow your business, you’ve probably heard the word niche mentioned a lot. But what does it actually mean - and do you really need one?

In short, the answer is: yes you do need a niche.

A niche is a clear area of focus that shapes your design work and helps people understand what you do. It’s a combination of:

What you enjoy creating (because you want to enjoy your business).
What you’re good at (because you will soon become the expert that people will trust).

Who you want to design for (because having the right audience is crucial - they are more likely to convert to paying customers).
The problems you solve for your audience (because your audience need a reason to buy from you).

A niche therefore makes your brand and your business easier to recognise, easier to market, and easier to grow.

What a Niche isn’t

Let’s clear up a few things that a niche is not:

It’s not a box that limits your creativity.
It’s not something you must stick to forever.

It’s not just picking a trend or colour scheme.

Think of your niche as a starting point. It helps guide your decisions, but there’s still plenty of room to experiment and grow.

Why you should find your Niche to help grow your knitting or crochet business

As a designer, having a niche gives you direction in a busy market and therefore helps you to stand out from the crowd as an expert in your field.

Rather than trying to please everyone, you design for a specific group of people or a particular style. This makes your work more recognisable, so it's much easier for your ideal audience to connect with you.

A niche also helps with:

Choosing which patterns to design next (because you have clarity about what you are selling).

Attracting the right buyers or makers to your work (because you know who you are serving).
Writing clearer pattern descriptions and marketing content (because you know how your products can help your audience).
Building a brand people remember and trust (because people will see you as the expert in that niche and are more likely to buy from you).

Real examples of Niche statements

Here are a few examples of designer statements, that show how a clear niche can look in practice:

"I design stash-busting accessories for busy knitters."
"I create beginner-friendly crochet patterns using chunky yarn."

"My work focuses on colourful, eco-friendly homewares, made with scrap yarn."
"I specialise in elegant crochet garments that suit all body types."

Each of these gives direction, identifies an audience, and reflects a specific product type or style. That’s the role of your niche.

Here's my niche statement for the 'Knit Crochet Create' part of my business which focuses on knitters and crocheters:

How to find your Niche: A step-by-step guide to help you take action

Your niche doesn’t need to be perfect or final, but you just need a clear place to start. You can always refine or change it over time because it doesn't have to be fixed in stone.

Ask yourself these following questions. Grab a notebook and start making notes so that you can narrow down your niche.

1. What do I love to create?

What makes you happy? Do you prefer quick makes? Garments? Bold colours? Simple textures? Or perhaps detailed stitches?

2. What am I naturally good at?

Are you great at shaping? Colourwork? Writing clear patterns? Creating video tutorials? Making finished products?

3. Who do I want to help?

Are you designing for beginners, busy crafters with little time, gift makers, eco-conscious makers, or those looking to buy finished items?

4. What problems can I help solve?

Can your patterns:

Save them time?
Use up stash yarn?

Make great gifts?
Help build skills?
Boost someone’s confidence?

Mix colours in a stylish way?

5. What are your ideal customers searching for?

What does your ideal customer love?
What are they searching Etsy or Google for?

What knitting or crochet patterns, or products, are they looking to buy?

Grab the printable workbook to help you find your niche

To make this task easier, I’ve created a free printable workbook so that you can download and save it. The workbook includes:

A simple guide to what a niche is.

130 niche examples for inspiration.
A checklist to help narrow your ideas, so you can nail your niche.

Download the Niche Ideas Workbook by clicking the link below:

>>>>>> Choose a Knitting or Crochet Niche With Confidence

Final thoughts on how to find your Niche for your knitting or crochet business

You don’t need to niche down to the tiniest detail, but having a clear focus will help you stand out and connect with the right people.

And remember, your niche isn’t forever, and you don’t need to get it perfect straight away. But starting with a clear direction will help you make decisions, build your brand, and create patterns that people love - and want to buy.

Give it a try, and let your niche grow with you.

I have a great post about selling knitting and crochet patterns online for passive income: click here